In the News: “Inclusive tourism” – Investment promotion agency looks beyond traditional markets
Communications and Outreach Specialist
July 8, 2025
Investment Fiji is looking beyond traditional markets and tapping into exciting new demand from Asia, North and Central America even South America, says board chairperson Jenny Seeto.
Speaking at the Asia Pacific Hotel Industry Conference & Exhibition (AHICE) Pacific Islands event in Nadi this week, Ms Seeto said Investment Fiji aimed to create an inclusive tourism industry that uplifts communities, protects the environment and leaves a lasting impact.
“We are on a digital transformation trajectory, the National Digital Strategy goals and the landing of the Google Bulikula and Tabua subsea cables are both crucial in positioning Fiji to be a regional digital hub in addition to Fiji being the hub of the Pacific,” Ms Seeto said.
She said Investment Fiji was guided by a 10-year framework designed to revitalise and future-proof our industry, with sustainability, resilience and inclusivity as our foundation pillars.
“Every investment, every project and every policy has to consider our people, our planet and the future of travel.
“We’re especially excited about the Na Vualiku Project in the North, with the support of the World Bank, a major $US200 million (approx $F448m) investment is being channeled into infrastructure development in our Northern region.”
Ms Seeto said that included roads, reliable power, water systems, waste management and better airport access.
“In the context of tourism, Investment Fiji focuses on promoting various types of tourism to attract foreign investment and create opportunities for economic growth which includes sports tourism, medical tourism and adventure tourism.
“The Government is offering attractive incentive tax packages for tourism related industries and other sectors of the economy.”
Note: This article was first published on the print version of the Fiji Times dated June 28, 2025
Source: https://www.fijitimes.com.fj/inclusive-tourism-investment-promotion-agency-looks-beyond-traditional-markets/
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